Final Motion Graphics

https://www.youtube.com/watch?v=l3uDd-zRBTo

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I started my first frame simple, but place the title so people will know what the motion video is about.

I chose to use innovative typography to show information because it is eye catching. the different fonts attracts different attentions

I used a search engine to encourage people to research Dunstable and find out more information. i did this frame using adobe illustrator to create the illustration needed to be placed into motion. because of copy rights reason i did not use the  words 'google' but  some colour are in slightly different  tints.

I chose the blue colour because it's a cold colour and if connects with the word night life.

i used text transformation, relating back to my research from the kanye west music video, i chose to convert my type into two different words using the rotation 3D tool.

This section was inspired by the arctic monkeys music video.

the white line can lead on to many things so makes you imagine the possibilities for a quick second until the next frame kicks in.

I wanted to create a fun and quirky frame that represents dunstable, i used bright colours and fast moving background slips, this as done on motion using the 3D camera i could crate layers and cross them over, this also creates depth and make this frame standout.

I used the images i took during my research stage to place on the end of my motion video, i chose the buildings of events buildings and social club to show a hints of what is in dunstable.

Photo And Video Research

i took some photos of building that would be recognised by the public. same with the images below. i like this photo because of the colure, the orange on the brick and the dark shade on the edges go well.

With my video i wanted to manipulate them to, captured some blurred and focused views to play with text.

video content to further interact the viewers, this is a video of cookies and cream, a social club in Dunstable, in an attempt to connect to a wider range of people, old and young, it is a good idea to advertise the facilities thatould accompany the different age groups. i will be using text to give information about this club using Motion by Apple, this will also be eye catching to the viewrs

Audio Workshop

Final Cut Pro is a softwear that allows people to edit video and audio. 

Using this soft wear i, cut, my audio to length and used the fade tool to allow my audio to start and finish by fading in. the song i am going to use with my video is 'Sail by Awolnation i like the why be beat drops in this song at parts, this opens gates for me to use effects that match the beat, to teat this out i imported this into Motion 5 and made boxes using the shape tool, and move them point to point when ever the beat changed in the audio. 

My chosen song will suit the different s

ages groups my Motion video is aimed at, not insulting language is used and the lyrics have been taken out so it is just the instrument. Using a song like that dose not have bad language or explicit content is important so it dose not offend anyone.

Client - Sharon Kontt

We was visited by  our client, Sharon Kontt, she told us what she wanted, which as for an promotional video to increase the footfall in dunstable 

Her idea was to focus on positive things about dunstable, showing out target audience (which are children, teenagers  and adults) dunstable has potential. this can be dont by including some big company in dunstable such as Go Bowling, Costa Coffee and Asda Supermarket. adding facts about dunstable such as the population and new features such as the Bus Way. 

Our client wants a fun, and interactive video, their logo will need to be added and the video will need to hit her idea. 

Motion Videos

https://www.youtube.com/watch?v=yeC3AisTs2Y
the motio in this video are amazing, the colours flow and are repeted, this ties upthe hole video, i like the illustration used

https://www.youtube.com/watch?v=yzxW_ev9cDY 
the thing that gets my antention in this video is the typography, and how it changes, as my final video is going to be based around type, i think going in this atyle will make my video look professional.

https://www.youtube.com/watch?v=opJDmrPoMGI
I came across this video that has the same idea as my search engin, looking at the video i can se how i can make my illustrtion click and the movement of the mouse.

https://www.youtube.com/watch?v=WxYXyIjpQcQ

what I have gathered from my research

what my gathered from my research -

During our research of the people in dunstable i found that dunstable is seen as a standers town, but most of the people that live in dunstable enjoy it but think it can be improved. my research told me they a younger age group tent to visit the grove and go boiling, and females and a older age group tend o visit the quadrant shopping centre, due the the types of shops.

doing this research will help me produce a final outcome that hits and relates to my target audience effectivly and will get a respond.

Outcomes and Pie Charts & Graphs

The results from out questionnaire was taken down and noted, they in our teams we gathered the information and put then in graphs to find out more about our target audience

1.                          
Male = 5
Female = 15

2.
10-20 = 4
21-30 = 7
31-45 = 4
46-59 = 2
60+ = 3

3.
Yes = 20
No = 0

4.
Not often = 1
Sometimes = 2
Very often = 17

5.
Yes = 13
No = 7

6.
Yes = 12
No = 8

7.
Studies = 3
Work = 10
Social life = 8
Leisure = 3

8.
No = 11
Satisfactory = 9
Yes = 0

9.
Quadrant = 14
Supermarket = 12
Retail park = 5
Go bowling = 4
Grove = 4
Other = 3

10.
Markets = 8
Children's activities = 4
Teen activities = 2
Adult activities = 5
Family activities = 8
Shops = 16
Nightlife = 7
Restaurants = 10
Nature = 5

11.
Yes = 20
No = 0

12.
Yes = 8
No = 12

13.
Leaflets/flyers = 7
Social networks = 9
Email = 2
Posters = 6
Websites = 1
Newspapers = 6
T.V ads = 8

14.
Yes = 16
No = 4





Pie Charts & Graphs 

relating to our research we found out that more females tent to visit the grove. This may be because of the shops as their are more female Beauty and clothing shops around.

What we found interesting was 35% of the people we asks do not live in dunstable and 95% visit sometimes or very often. this tells us that dunstable dose attract people.  This also tells that our promotional motion graphics outcome will be likely to be view by people living outside of dunstable and could influence the to visit and share the information via word of mouth.

Not a big amount of the people we asked chose to move away from dunstable, it shows  that a good amount of footfall is currently in the area.
Of everyone we asked. Here you can tell that young aged people think the dunstable is a unsccessful town.

Restaurants & Shops look to be the main attractions to visit dunstable & more people vista the Quadrant, it might be good to promote the stores that do not attract as much people such as go bowling or the retail park. here again the age of a person has an effect on the outcomes of the graphs, younger aged people suggested they would visit go
bowling.

We had to find out if our motion story will get a positive response. It was good as 80% of people said they would. as an extra we asked if they use online shopping, this was because you get a lot of adverts and if our motion story was online 40% may come across it. this is incoruaging and helpfull because now we know we are aiming a a big number of people we can relate this in our final outcomes.


most people said that part of their time in dunstable is because of work. this tells me that a lot of businesses are in Dunstable and this will have effect on the number of foot fall.