Target Audience

It is important to understand who you are advertising for and what the client wants. for the Eco farm it is clear i will be aiming the brochure at children and young adults. So i will need to understand how i can use body copy, colour and imagery effectively to produce a suitable and professional brochure.

how i can achieve this;

• I will need to look at professional looking brochures and annotate them
• I will need to go back on my summer school understanding of colour brief 
• I will need to set out lay outs of effective text and play with different brochure lay outs. 

Leaflet and poster.

Final Outcome.

I like this poster, i would say its fun and eye catching, i tried to create a vibe of warmth i used sun rays to do this, i like the texture of the letters Green this was an idea from my artist research. it is very clear to read and understand, the simple message  and an be seen from a far.  

I would say the font of the leaflet is nicely done, i tried to line up al text and pictures so they look professional. i used shades of green to produce speech boxed because the colure fits  in with the nature theme. i like the white space in the front cover, but i would day it may not be eye catching if placed on a stand.

I chose to use a black background as it lifts the other colours up from the page, i think the leaflet meets its target audience and shows clear information and understanding of the matters of conservation and endangered species. i have tried to make the leaflet interactive by adding small guessing games. i understand that the illustration of the zebra done not connect with the matters in the UK, i chose to add it as art work.  

Evedience of CAD

 I uses Adobe illustrator and InDesgin to desgin my leaflet.

 I started with the back add in my infmatin amd chose pictures. I used the blue to like in withmy zebra wxpermation and to make it flow.

The front is simple but i used a bright blue to make it bold.

Using the box tool on InDesgin i was able to lay out my desgin to make it line up. Ilike how the white is easy to read on the blue 

Research collected information 

The red squirrel’s nemesis is the North American gray squirrel, which is a carrier of a viral disease called “squirrel pox.” While gray squirrels are resistant to the virus’s ravages, the native red squirrels die from it.140,000 red squirrels left in

Great BritainRed Squirrel

An endangered species 

is one whose numbers 

are so small &  

at risk of extinction.

what can adults do?

what can children do?

planting vegetation in your yard.

Minimize use of herbicides 

and pesticides.

Recycle & slow down when driving.Build a birdfeeder and establish a 

birdbath for the neighborhood birds.

Plant a tree and build a birdhouse in 

your backyard.

Ask your parents not to use harmful 

chemicals in your garden or home. 

Layouts

First i made small layouts to show where my images and titles may go, this also gave me an idea how my pages would like.

 Using the right size i went into more detail focusing on my text and information. and where it may go. This was my inside layout. i chose to use my experimentation on a double page because, this will be eye catching and it links back to by research where i looked at brochures that used illustrations and the illustrations on my posters research.

 i took this idea and made changes because i felt i could improve it.

The picture below is the final layout i want to use and mac up. I like the white used and the making sure everything is lined up.

Research on brochures

To gather more information i looked at brochures and started to draw up different types of sizes and.

Woburn Safari Park This leaflet looks professional. they used their own images and the font is well lined up.
i like how the they used the same type and colours and it runs along the hole leaflet.

Birds of Prey & Conservation Center  I think this leaflet is very effective on reaching their target audience the layout free flowing and the colours are primary based.  i like the illustrations they use to attract children.

The Anglian Wolf Society  This nose not use a range of colurs have been used but, but an interesting use of green to relate to nature.












I looked at different type of leaflets ans sizes to get an  idea of what might work best. i choose to use a three page spreed to show my information and images to promote Conservation and endangered species

experimentation

This was inspired by the research on the WWF poster with the zebra, this was created on Adobe illustrator using a bamoo drawing tablet and the Pen tool. I like how the white stands out from the black background and the pink and blue are bold and eye catching. 

 This illustration is was inspired again by the last wwf poster that uses the silhouettes of the aquatic animals.
I chose to use these colours so it would stand out and would be fun for children.

Research

All the advertisement below has used cleaver and creative illustration to give out information that support their cause,



This stamp has a small area to work with but the message is still clear. the way the artist adds shadow to the tiger draws me to read the body copy. This also adds depth to the illustration. the colours used are very calm and is sensible for the stamp.



At first i did not see the illustration, but you notice that it is a gorilla, the artist used dirt, using mixed media may create more depth. the foot print left bleeding over the page creates an interesting view, makes you think why.



As serious as the point of advertising, i like the fact that the poster uses quirkiness, their is no body copy needed ad the message is clear and strong.


I like the simpleness of this poster, the silhouette images of animals are used effectively against the line drawing of the ship.

These posters have been created by Justin Steinburg. The animals featured in these posters have been illustrated with that style “Day Of The Dead”, which is seen in festivals which commemorates loved ones in Mexico and in various cultures.

  

These posters worked well because of the deep message behind them, using the day of the dead illustration the artist had caught our eyes and had given us a subliminal message. To me this says we are close to saying goodbye to some of these animals, i think this is cleaver.

Exploring Animal Rights

 

After looking at this book and continuing my research on relating websites i have gathered information to be placed on my brochure 

Research on endangered animals

after looking at some websites i found out that in  Great Britain some animals are in more danger that others, the website i looked at was www.bbc.co.uk and www.allaboutwildlife.com 

Most rapidly disappearing animals in Great Britain.

  

-Water vole 

-Red squirrel

-Natter jack toad

-The shrill carder bee

Eco farm brief 

I have been given a new brief in witch I have been asked to design a billboard hoardingand and produce a brochure and  for a live client. 

I will need to gather research primary and secondary to be able to produce an effective and informative design. I will have to choose one from the following 5 issues these are Conservation, Energy, Pollution, Nuclear energy and waste. I focus on Conservation. I will be looking at endangered species in Great Britain 

I will start by looking at secondary research, this will include posters, brochures,books and websites to get inspiration and information.

There is no point producing a brochure and not knowing any information on it, so i will also research conservation for endangered species.

I normally don't look twice when it comes to endangered species so i chose this subject so i could get a better understanding and I think it would be an interesting and fun challenge.