Wednesday, 5 March 2014

What is Motion Graphics?

What is Motion Graphics 

Similar to info graphics, but video footage or animation to create the illusion of motion through electronic media.The definition of motion is action of process of moving or being moved The definition of graphics is the products of the graphic arts, especially commercial design or illustration. motion graphic can be used to animate illustration and type to give information and advertise in ore detail for example 3D motion can be used. 


the bullet pouts bellow are from a website ( http://www.shootyou-motion-graphics-production.co.uk )

  • animated straps which introduce a person’s name and job title. Company logos, of course.
  • Iterative animated text is used to highlight and reinforce key points as they are being made or perhaps as positive testimonial quotes by third parties.
  • Animated numbers used to illustrate for example increased sales profit or footfall.

this is what i aim to do and to achieve this i will need to research analyse and artist the produce motion graphics 

Questionnaire

Questionnaire

Don’t Let Dunstable Die  

What is your gender?     
[   ]  Male            [   ]  Female            [   ]  Don’t wish to answer   

What age group do you fit in? 
           [   ] 10-20           [   ] 21-30                [   ] 31-45 46-56              [   ] 60+

Do you live in Bedfordshire?
           [   ] Yes               [   ] No

Do you visit Dunstable often?
           [   ] Not often      [   ] Sometimes       [   ] Very often 

Do you live in Dunstable?
           [   ] Yes               [   ] No

What brings you to Dunstable? 
           [   ] Studies         [   ] Work                  [   ] Social life              [   ] Leisure 

Do you think Dunstable is a successful town?
           [   ] No               [   ] Satisfactory        [   ] Yes

Where do you visit in Dunstable 
           [   ] The Quadrant          [   ] Super markets          [   ] Retail park    
           [   ] Grove theater   [   ] Others Please specify 



What improvement would you like to see in Dunstable?
           [   ] Teen activities          [   ] Nightlife nature         [   ] restaurants/cafes  

Would you visit Dunstable more often if the above where readily available?
          [   ] Yes               [   ] No

Do you use online shopping more that visiting shops? 
          [   ] Yes               [   ] No

What advertising techniques would catch your attention 
          [   ] Leaflets/flyers           [   ] Social networking        [   ] Email       
          [   ] Posters/billboards      [   ] Websites                     [   ] Newspapers/Magazines    
  
Would you respond to  viral advertisement promotion with regards to improving your local community: dunstable?    

          [   ] Yes               [   ] No                [   ] Possibly

* In groups we ams up with a Questionnaire that best helps tell us what out target audience want. we will then tall this into a chart 

Tuesday, 4 March 2014

group work-planing research







in groups we looked at how we could get information, speaking to the people of dunstable will be very important as we will get first hand information on what our target audience wants. 
we looked and why dunstable is falling under and what could be done. this helped me understand how my target audience see dunstable. 

  

Don't Let Dunstable Die

Assignment Brief

i will be designing a digital story, which aims to improve footfall in Dunstable Town Center.

i will need to explore the importance of storytelling using digital technology and research a range of different motion graphics. I will need to understand dunstable's history and collect information from the people of dunstable.

Wednesday, 5 February 2014

Target Audience

It is important to understand who you are advertising for and what the client wants. for the Eco farm it is clear i will be aiming the brochure at children and young adults. So i will need to understand how i can use body copy, colour and imagery effectively to produce a suitable and professional brochure.

how i can achieve this;

  • I will need to look at professional looking brochures and annotate them
  • I will need to go back on my summer school understanding of colour brief 
  • I will need to set out lay outs of effective text and play with different brochure lay outs. 


Leaflet and poster.




Final Outcome.


I like this poster, i would say its fun and eye catching, i tried to create a vibe of warmth i used sun rays to do this, i like the texture of the letters Green this was an idea from my artist research. it is very clear to read and understand, the simple message  and an be seen from a far.  



I would say the font of the leaflet is nicely done, i tried to line up al text and pictures so they look professional. i used shades of green to produce speech boxed because the colure fits  in with the nature theme. i like the white space in the front cover, but i would day it may not be eye catching if placed on a stand.





I chose to use a black background as it lifts the other colours up from the page, i think the leaflet meets its target audience and shows clear information and understanding of the matters of conservation and endangered species. i have tried to make the leaflet interactive by adding small guessing games. i understand that the illustration of the zebra done not connect with the matters in the UK, i chose to add it as art work.  




Evedience of CAD

 I uses Adobe illustrator and InDesgin to desgin my leaflet.
 I started with the back add in my infmatin amd chose pictures. I used the blue to like in withmy zebra wxpermation and to make it flow.
The front is simple but i used a bright blue to make it bold.
Using the box tool on InDesgin i was able to lay out my desgin to make it line up. Ilike how the white is easy to read on the blue 


Research collected information 

The red squirrel’s nemesis is the North American gray squirrel, which is a carrier of a viral disease called “squirrel pox.” While gray squirrels are resistant to the virus’s ravages, the native red squirrels die from it.140,000 red squirrels left in
Great BritainRed Squirrel

An endangered species 
is one whose numbers 
are so small &  
at risk of extinction.

what can adults do?
what can children do?
planting vegetation in your yard.

Minimize use of herbicides 
and pesticides.

Recycle & slow down when driving.Build a birdfeeder and establish a 
birdbath for the neighborhood birds.

Plant a tree and build a birdhouse in 
your backyard.

Ask your parents not to use harmful 
chemicals in your garden or home. 




Layouts


First i made small layouts to show where my images and titles may go, this also gave me an idea how my pages would like.



 Using the right size i went into more detail focusing on my text and information. and where it may go. This was my inside layout. i chose to use my experimentation on a double page because, this will be eye catching and it links back to by research where i looked at brochures that used illustrations and the illustrations on my posters research.

 i took this idea and made changes because i felt i could improve it.

The picture below is the final layout i want to use and mac up. I like the white used and the making sure everything is lined up.


Research on brochures


To gather more information i looked at brochures and started to draw up different types of sizes and.


Woburn Safari Park This leaflet looks professional. they used their own images and the font is well lined up.
i like how the they used the same type and colours and it runs along the hole leaflet.


Birds of Prey & Conservation Center  I think this leaflet is very effective on reaching their target audience the layout free flowing and the colours are primary based.  i like the illustrations they use to attract children.


The Anglian Wolf Society  This nose not use a range of colurs have been used but, but an interesting use of green to relate to nature.












I looked at different type of leaflets ans sizes to get an  idea of what might work best. i choose to use a three page spreed to show my information and images to promote Conservation and endangered species









experimentation

This was inspired by the research on the WWF poster with the zebra, this was created on Adobe illustrator using a bamoo drawing tablet and the Pen tool. I like how the white stands out from the black background and the pink and blue are bold and eye catching. 


 This illustration is was inspired again by the last wwf poster that uses the silhouettes of the aquatic animals.
I chose to use these colours so it would stand out and would be fun for children.















Research




All the advertisement below has used cleaver and creative illustration to give out information that support their cause,



This stamp has a small area to work with but the message is still clear. the way the artist adds shadow to the tiger draws me to read the body copy. This also adds depth to the illustration. the colours used are very calm and is sensible for the stamp.



At first i did not see the illustration, but you notice that it is a gorilla, the artist used dirt, using mixed media may create more depth. the foot print left bleeding over the page creates an interesting view, makes you think why.



As serious as the point of advertising, i like the fact that the poster uses quirkiness, their is no body copy needed ad the message is clear and strong.


I like the simpleness of this poster, the silhouette images of animals are used effectively against the line drawing of the ship.

Monday, 3 February 2014

These posters have been created by Justin Steinburg. The animals featured in these posters have been illustrated with that style “Day Of The Dead”, which is seen in festivals which commemorates loved ones in Mexico and in various cultures.




  
























These posters worked well because of the deep message behind them, using the day of the dead illustration the artist had caught our eyes and had given us a subliminal message. To me this says we are close to saying goodbye to some of these animals, i think this is cleaver.