Sunday, 10 November 2013

Evaluation

In this brief we was given the chance to re brand the college's refectory and turn it into a more friendly and public place to eat and relax.
i looked at other eating establishments to see their cafe or shop looks, and i understand if they have a unique style, it creates a ambiances, for example i visited a cafe in Luton that works with their customers creating are that can be put on the wall, attracting customers to come in. it's important to understand the business you are working for so pictures was taking of the refectory to see the existing look and get spaces and idea.
To stretch my ideas i looked at artists and some street art, i found some ideas on how to put some colour and quirk patterns in the refectory. i understand that i will have to work under the clients needs, so some ideas may not suit the refectory or the client.

I tried to put understanding of colour and how it could make a place a place feel into my final outcomes, and make the refectory feel welcoming. i think that pulling away from the primary school feel of pure colours such as red, and bold greens was important because we and change the way the customers see it and may fee it like more of a place to sit and relax. i used tertiary colours to blend in and remove the school feel.

I felt excited to work on this brief because i could get to see my outcomes in the refectory and see how other people fee about it.

Personally i really like my outcomes i tried to make all the layouts and products flow by using the same colour key and using the splash ink colour to create fun illustrations and bright colours to open up the room. this idea also gives corporate identity to the refectory.

If i could change anything i would have be created a wider range of illustrations to go on the wall because i think that the idea may be to over used if place over the refectory.

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