Final outcomes. Logo

LOGO

The logo is simple and can work and can work in any colour and size, which is important as the company may want to display their logo on different surfaces. the cube was inspired by the central bedfordshire colleges's logo, this creates a link with the college and the name Eight Three was chosen after looking at the opening and closing times of the cafe, this is good as the logo holds information to give to the customers.

i think the logo captures aspects of the college so it holds friendliness and trust. 

 SLOGAN

I drew up a bubble map of slogans to get an idea. i chose to use the college's font to create the slogan. i chose Customer Satisfaction because it tell the customers what service they will be getting and its sets the mood.

 OPEN&CLOSED

It's important to present information about your business. Open and closed sings are normally boring, and are not giving the information clearly. so i used this Quirky and fun design to make it attractive to people eavan if they are just walking past, i wanted they to stop and look.

 PRODUCT ADVERTISMENT

The splash of colour was inspired by my artist look at the street artists. the colours are all linked as shown on the logo page. this gives the company a corporate identity, i moved away from the primary colours as i felt is was to childish and used some tertiary colours to maake the place fun.

 WELCOME

The welcome sign is strongly linked to product advertisements because of the color splash this link makes the company and the design look professional. 

the college font is used to create a link with the college, i think it's fun and can be plased over the wall in front of the refectory in the reception. and will draw customers in.

 ILLUSTRATIONS

My illustration was inspired my my artist research on Julian Opie and Patrick Caulfield. I liked the simplicity of their illustrations and the bold colours used. on my illustration a have captured the live bold colours and creating a bold black outline to fit their style, i think this would make the place playful and would look nice to sit in and relax  while you look at the art n the walls. this can plased on the strip of wall under the sieving points on on the wall to give it colour as the red that sits is dull.