A corporate identity is the overall image of a or firm or business in the minds of their customers and the employees. This could be the Logo, Uniform, Colours, Products and the building. It is communication that portraits the personality of the business between the customers and staff.
The Corporate Identity is mostly know through the company logo. The Logo is what the Customers look at and is how they identify different business.
My client asked for a new logo so it is important i research what makes a good and bad logo. so i can produce a professional and successful outcome for my client.
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