A business need to have their own identity, this could be a logo, style or history, anything that gives the business an edge over other businesses. A corporate identity could say a lot about a business and give customers the right information. For example McDonald's changed their logo from RED and Yellow to Green and Yellow. to show that they are keeping up with modern times, and they want to be recognized as a restaurant not a fast food place. Also the green shows respect for the environment.
I visited a Restaurant in Luton Called Scandinavia Cafe. This was a unique cafe with history and a good customer relation. The cafe was comfortable to be in, friendly staff, and it was a themed cafe, it had a 1972 look which i thought was nice, it was well decorated using warm colours, witch i think could brighten the look of the Refectory. The Cafe has be running for 41 years and has attracted customers form all over.
The Cafe has a big seating area but what caught my eye is this little area, using comfortable sofas it allows customers to relax for a long time and enjoy their meal or meet up socially.
The cafe was beautifully decorated with art, posters and props. the painting along the wall was made by the children, that live around the area, i think the painting adds color to cafe.
This is the menu, chalk and blackboard. personally i do not like the style of blackboard display, it brings the quality of the place down. however, some could use really nice fonts and different colours this shows off the menu and can attract customers to look at the menu. for example some pubs tent to but their menus outside. it may be a good idea to show some of the products the Refectory sells listed outside on notice boards this and draw students passing by.
The Scandinavia Cafe has an information bored open to the customers. while doing research i found out that this cafe has attracted he attention of the The Queen.
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